About Cape Cali - Our Team, Purpose and Giving Back
Based in Southern California, Cape Cali is a mermaid dive and swimwear brand that designs water-centric styles that promote the wonders of the sea, while its proceeds contribute to ocean conservation efforts.
Our History
Cape Cali was founded in 2018 by long-time friends Kim and Nanci, who have extensive experience in marketing, graphics and apparel design. The entrepreneurs teamed up with professional mermaid, diver and marine ecologist Mermaid Elle to develop a line of ultra-functional mermaid tails. Seeking a safer, more swimmable design, the trio created a mermaid tail engineered to perform. Cape Cali mermaid tails are lightweight and agile - making the best possible mermaiding experience imagined!
Our Dedication to Sustainability and Quality
Cape Cali strives to always produce the highest quality products - safe and efficient, they honor conservation through each step of development. Cape Cali donates a percentage of its profits to ocean conservation organizations every year, and their message resonates with people all around the world.
Our AmbassaMers
Cape Cali nurtures and delivers their message through brand ambassadors - an exceptional pod of Mers who are stewards of the seas, heroes of the oceans. They tirelessly inspire others to become ocean advocates through meaningful messages and impactful imagery. Cape Cali proudly embodies the importance of diversity by being represented around the world by ambassadors and customers of every ethnicity, nationality, gender, age and preference.
We at Cape Cali are forever grateful for all that have contributed...
OUR PURPOSE
• To share a sincere passion for protecting our planet's oceans, marine life, wildlife and natural resources
• To promote strength, beauty, and resilience through physical fitness, self-expression and independence
• To support efforts to clean up our oceans and bring awareness of plastic pollution and its consequences
• To encourage participation, practice inclusion and value diversity
• To empower women, men, the LGBTQ+ community, BIPOC, AAPI, children and parents, swimmers and divers of all ages to be who they are, and to enjoy the amazing experience of mermaiding
GIVING BACK
Saving the Seas Project
Mermaid Elle® is an ocean conservation advocate and certified marine ecologist who promotes the protection and healing of our oceans and environment through education. Mermaid Elle's YouTube series #savingtheseas has over a million subscribers, watch to explore, learn and share her knowledge!
PADI AWARE Foundation
The PADI AWARE Foundation is a publicly funded non-profit with three registered charities across the globe. Backed by the power of the PADI® brand and supported by the world’s largest global network of dive centers and resorts and dive instructors worldwide, PADI AWARE Foundation can fully leverage the collective influence of divers and the dive industry to address key threats facing the marine environment. Working alongside PADI, we drive towards our collective vision to achieve balance between humanity and the ocean.
https://www.padi.com/aware
The Black Mermaid Foundation
Zandi Ndhlovu is a PADI Ambassadiver, freediving instructor and Diverse Oceans Advocate located in South Africa.The Black Mermaid Foundation works with local Ocean facing communities to provide Interactive Ocean experiences in order to create a connection with the Sea in hopes to grow our Ocean Advocates across the continent!
https://linktr.ee/theblackmermaid
@theblackmermaid_foundation